January 28, 2015

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Yahoo Eyes Changes To Microsoft Deal, Wants Apple Deal

By Chris Crum

Yahoo reported its Q4 earnings on Tuesday, and posted GAAP search revenue of $467 million for the fourth quarter, up 1% from the same period last year. It was $1,793 million for the full year, up 3% from $1,742 million for 2013.

Search revenue ex-TAC was $462 million for the quarter, which was flat year-over-year. For the full year, it was up 5% at $1,784 million compared to $1,699 million in 2013. Gross search revenue was $932 million for the quarter, which was an increase of 14% compared to the fourth quarter of 2013. Gross search revenue was $3,382 million for the full year, which was also an increase of 14% over the prior year.

The number of paid clicks for the quarter increased 10% compared to the fourth quarter of 2013. Price-per-Click increased about 7% year-over-year.

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