Google Analytics Gets New Custom Dimensions
By Chris Crum
Google announced today that it has added "many" new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature.
Here, you can see example custom dimensions "user tier," "is logged in," "friendly page name," and "is internal".
"Custom Dimensions is a new Universal Analytics feature that allows you to bring custom business data into Google Analytics," says Google Analytics API product manager Nick Mihailovski. "For example, a custom dimension can be used to collect friendly page names, whether the user is logged in, or a user tier (like Gold, Platinum, or Diamond)."
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