Disney
Playing With Online Ads, Downloads
By David A. Utter
As someone who has made several trips
to Disney's theme parks, I'm one of
many people who can attest to the company's
dedication to prying money from people's
wallets while entertaining them. Disney
doesn't do anything if they don't see
a clear path to a payday.
The latest announcement of Disney teaming
with Microsoft to offer movie rentals
on demand isn't too surprising. Disney
has been standing cheerfully with Apple's
Steve Jobs both before and after buying
his Pixar movie studios, and Disney
content abounds on iTunes, so they aren't
strangers to the downloadable concept.
Disney's new deal places an on-demand
option on the Xbox Live Marketplace
for Xbox 360 gamers. Disney movies and
ABC television choices, in standard
and high-definition formats, have become
available. Microsoft and Disney disclosed
this at the E3 Media & Business
Summit.
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