AT&T is calling on all companies that track and collect data on Internet users search and browsing activity to give consumers more control over how their online habits are collected and used.
"While we have no immediate plans to offer online behavioral advertising we believe that a key dimension of any such program would be to give customers significant control over collection and use of their search and Web browsing data for online advertising purposes, by requiring their advance affirmative consent," said Dorothy Attwood, Chief Privacy Officer, AT&T, testifying before the Senate Committee on Commerce, Science, and Transportation.
"Over the past several months we have talked with consumers about what they want and expect from any company using their online information to provide behavioral advertising," Attwood said. "Based on that input, we pledge to uphold a few simple principles in the design of any online behavioral advertising program we may deliver in the future."
Attwood said AT&T would seek permission from its customers before collecting and using their information for online behavioral advertising.
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