We're quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it's time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.
There are a variety of ways that you can use Google to boost your holiday sales beyond simply optimizing your site for the search engine (which is a given). In fact, Google has been so kind as to offer some holiday tips regarding several of their services: Product Search, AdWords, Checkout, and Analytics.
Google Product Search Tips
When it comes to Google Product Search, Google points out that if you've never submitted to it, you can start submitting your products by using existing feeds that you've prepared for other shopping engines to save time and effort.
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