Yahoo wants you to know that it values your privacy as much as - or possibly more than - Google. Yesterday, the Mountain View-based giant got a bit of a head start in terms of describing a hearing titled "Behavioral Advertising: Industry Practices and Consumer Expectations," but Sunnyvale has now published its take.
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Anne Toth, Vice President of Policy and Head of Privacy at Yahoo, testified in front of the House Energy & Commerce Committee subcommittee and wrote about the experience afterward on the Yodel Anecdotal blog. A full transcript of her speech is available if you're interested.
However, one of the main points Toth made was this: "We now hold your data in identifiable form for just 90 days (with some limited exceptions) - the shortest duration in the industry. And we apply it to the widest array of data, far outpacing our competitors."
She also pointed out that links to Yahoo's Privacy Center are available from almost all Yahoo pages, and that users can opt out of receiving interest-based ads.
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