Maktoob may not be a site with which many American search experts are familiar, and similarly, Yahoo's name probably isn't something Arabic-speaking individuals are used to seeing on a daily basis. But an introduction of sorts has occurred, as Yahoo Search is now powering Maktoob, which is the largest online Arabic-language community.
Yahoo announced its interest in acquiring Maktoob in August of last year, and at the time, described the move as its biggest geographic expansion in quite a while. So this development, which more or less sees the matter through, is a big deal. Thanks to it, around 17 million people will lay eyes on the Yahoo logo on a regular basis.
What's more, it seems that Yahoo's planning to take additional steps in the Arabic-language arena.
Kaushal Kurapati, Head of Search for Emerging Markets at Yahoo, explained on the Yahoo Search Blog, "This is just the beginning of our long-term commitment to deliver relevant Arabic-language content and services to the region. Stay tuned for more news about our efforts in these emerging markets."
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